Focus Groups: A Step-By-Step Guide
Gloria E. Bader, Catherine A. Rossi
For those who want to listen and learn from employees and customer groups within an organization, using group interviews, this is a basic guide. It provides sample agendas, checklists, and a case study. Roles and tasks of all those responsible for conducting focus groups are described. A new chapter on the use of the Internet and technology is included in the 2002 edition.
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Reviews:
"We do many focus groups in our company and I had all my staff use this practical guide. The follow-up suggestions and role definitions are most useful."
Tom Stich from Newport Beach, CA
"I found this an easy and useful guide as I ran my first focus groups. The checklist itself is work the cost and the sample summaries are valuable."
Pat Powell from Phila., PA
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